Post by account_disabled on Mar 10, 2024 2:52:17 GMT -5
Year after year, Cyber Monday has been growing and, in 2020, it achieved record sales. A survey carried out by Neotrust/Compre&Confie , a market intelligence company focused on e-commerce, revealed that the date had R$702.7 million in sales, a volume 41.8% higher than the same period of the previous year. The survey showed that the growth in value is related, especially, to the greater number of orders placed. There were 1.5 million purchases made on Cyber Monday 2020, an increase of 37.6% compared to the same date in 2019. In relation to the average purchase ticket, it was revealed that the value was R$462.13, a number 3% higher compared to the same period of the previous year. As last year, expectations for Cyber Monday sales are positive . However, to achieve good numbers, companies face the great difficulty of attracting and meeting customer desires amidst a scenario of great competition. Therefore, many questions arise about how to prepare the business for Cyber Monday. With that in mind, we've brought you strategies to ensure your company is ready for Cyber Monday. Look! What is Cyber Monday? Cyber Monday is a continuation of Black Friday deals.
The date was created in 2005 in the United States and is traditionally held on the Monday following Black Friday. Adopted by retailers since 2012, Cyber Monday has already become an established date on our calendar. Despite Bahamas Mobile Number List initially being very focused on electronics and online commerce, Second Cybernetics has conquered several niches and markets, no longer being restricted to just one sector. Now, Cyber Monday represents the last opportunity to sell discounted products before Christmas. How to prepare your company for Cyber Monday? With the aim of increasing customer flow and converting more leads, prepare your campaign using these tips: 1. The whole team united in the Cyber Monday campaign Once you've determined what you want to promote, the products you want to feature, and which products you want to take off the shelves, meet with your team and make sure everyone is aware of the Cyber Monday campaign. Your sales and service teams are the soul of the business and need to be on top of things to serve and sell to customers during the day. 2. Test your technology Crucial to year-round customer experience, your website's performance requires special attention during Black Friday and Cyber Monday, as a sudden increase in traffic can cause it to crash.
So evaluate your technology, improve your navigation and search functionality, and simplify your checkout page. After all, you want to offer a smooth, fast, and hassle-free experience. Take advantage of the opportunity and make your payment and shipping options clear, as well as whether you offer pickup. This information is extremely important for customers and, on dates like this, the ease with which they find the information can be what determines whether the purchase will be made or not. 3. Bet on content marketing Content marketing consists of the process of creating, publishing and promoting personalized content. With this marketing method, you encourage audience loyalty through relevant content. Through it, it is possible to educate consumers and make them aware of the solutions that your company offers. For your Cyber Monday strategy, you can create videos to share all aspects of your product in videos, ways to use it, demonstrations, and benefits. Another idea is to develop gift guides, you will help customers who are buying something to give someone for the holidays to find the best options with you.
The date was created in 2005 in the United States and is traditionally held on the Monday following Black Friday. Adopted by retailers since 2012, Cyber Monday has already become an established date on our calendar. Despite Bahamas Mobile Number List initially being very focused on electronics and online commerce, Second Cybernetics has conquered several niches and markets, no longer being restricted to just one sector. Now, Cyber Monday represents the last opportunity to sell discounted products before Christmas. How to prepare your company for Cyber Monday? With the aim of increasing customer flow and converting more leads, prepare your campaign using these tips: 1. The whole team united in the Cyber Monday campaign Once you've determined what you want to promote, the products you want to feature, and which products you want to take off the shelves, meet with your team and make sure everyone is aware of the Cyber Monday campaign. Your sales and service teams are the soul of the business and need to be on top of things to serve and sell to customers during the day. 2. Test your technology Crucial to year-round customer experience, your website's performance requires special attention during Black Friday and Cyber Monday, as a sudden increase in traffic can cause it to crash.
So evaluate your technology, improve your navigation and search functionality, and simplify your checkout page. After all, you want to offer a smooth, fast, and hassle-free experience. Take advantage of the opportunity and make your payment and shipping options clear, as well as whether you offer pickup. This information is extremely important for customers and, on dates like this, the ease with which they find the information can be what determines whether the purchase will be made or not. 3. Bet on content marketing Content marketing consists of the process of creating, publishing and promoting personalized content. With this marketing method, you encourage audience loyalty through relevant content. Through it, it is possible to educate consumers and make them aware of the solutions that your company offers. For your Cyber Monday strategy, you can create videos to share all aspects of your product in videos, ways to use it, demonstrations, and benefits. Another idea is to develop gift guides, you will help customers who are buying something to give someone for the holidays to find the best options with you.
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